Our Story

Shelela began the way many good things in our communities begin: with knowledge shared between generations, and with neighbours telling neighbours about something that helped them feel well.

What started as small batches prepared for family and friends grew, order by order, into a name that people across South Africa ask for. For more than three years we have prepared Shelela the same careful way, using natural ingredients selected for their quality, never rushing the process. As demand grew, we brought Shelela online so that anyone, in any province, can order from their phone and collect at the PAXI Point around the corner.

Our Vision
To become one of Africa's most trusted traditional wellness brands, connecting African knowledge, natural products and modern technology to make traditional wellness solutions more accessible to communities across the continent.

Our Mission
To produce and distribute trusted traditional wellness products while creating a convenient, professional and transparent customer experience through technology. We aim to provide convenient access to traditional wellness, preserve and promote African traditional knowledge, build a trusted African wellness brand, and create employment and economic opportunities as the company grows.

Where We Are Going
We are building a reliable distribution network that already reaches all nine provinces through PAXI, and that can eventually serve customers throughout South Africa and across the African continent. New product sizes, more delivery options and better ways to serve you are all part of the plan. The tools are modern, but what is inside the bottle will not change: tradition, care and respect for the people we serve.

Siyabonga. Thank you for being part of this story.